Thursday April 24, 2014




Bull Power sale going live online

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The East Central Bull Power Sale is set for the Agripavilion in Yorkton Tuesday, although this year you won’t have to be in the building to watch the sale and place bids.

This year the sale is being broadcast live on the Internet, explained Shaun Morin, manager of the Yorkton Exhibition Association, which holds the annual sale.

“We’ve contracted DMLS to allow Internet bidding,” he said.

Through DLMS the sale will be broadcast live on the Internet, with viewers having the ability to bid online.

“You can buy the bulls on the Internet,” said Morin.

Morin said the process is rather simple in terms of participating via the Internet. He explained potential buyers must pre-register with DLMS if they have not registered for a previous Internet sale. Registration, and the sale are at www.dlms.ca

Once registered, “you can bid right online,” he said.

The decision to offer Internet access to the sale was simply one made in attempt to attract more bidders.

“It seems to be a trend,” he said.

Morin said there are many bull sales each spring, adding “guys can’t get to them all.” However a farmer can come in from chores, turn on his computer “and watch the sale for an hour then go back to doing whatever he was doing.”

The hope is the Internet feed “will entice more people and more bidding,” said Morin.

There will actually be two options for Internet viewers.

“It can be a live feed where they’re watching the bulls in the ring,” said Morin, or they can opt to look at a set of pre-loaded pictures of the bull, and still hear the sale.

The sale will feature 53 bulls representing Charolais, Simmental, Shorthorn, Black and Red Angus and Limousin. The bulls will go under the auction gavel of Clayton Hawreluik at 1 p.m. Tuesday.

The sale catalogue is available online at www.yorktonexhibition.com


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