The City of Yorkton is moving to establish a common look for all of its promotional materials.
“The Communications Department, in consultation with other civic departments, is proposing a standard “look and feel” or brand identity for the City of Yorkton. The brand incorporates the City of Yorkton logo and wordmark (Where Good Things Happen) in a readily identifiable and attractive format,” said Darcy McLeod, Director of Community Development, Parks and Recreation.
McLeod said the design will be used throughout city publications.
“This new, standard look would be reflected in the design of City of Yorkton promotional material including our new presentation folder, promotional banners for events and trade shows, print advertising, brochures, signage for City development projects, recreational trail signage etc.,” he said. “…The concept is to showcase as many elements of the City as possible while being generic enough to be used by Council members and all departments.”
In making the motion to accept the proposal Councillor Richard Okrainec termed it “a heck of an idea.” His motion received unanimous support from Council.