In support of Shoppers Drug Mart’s ongoing commitment to women’s health, the Company and its Associate-owners are planning their 12th annual Tree of Life campaign from September 14th, 2013 to October 11th, 2013. The national, four-week campaign has raised more than $20 million dollars in the past, with the projected goal of $3 million this year to help fund local women’s charities across the country.
The campaign provides customers with the opportunity to purchase and personalize a “Tree of Life” icon; a “leaf” for a loonie, a “butterfly” for $5, an “acorn” for $10 and a “cardinal” for $50. The icons are prominently displayed on the Tree of Life in all participating stores and 100 percent of campaign proceeds are donated to local women’s health organizations.
“The Tree of Life campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference to women’s health in their own communities,” said Lisa Gibbs, Director, Community Investment, Shoppers Drug Mart. “With the support of our Associate-owners, their store teams, our employees and customers, we are confident that we will reach our goal of raising $3 million to improve the health of women across Canada.”
The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform – the Company’s commitment to improving the health of Canadian women in body, mind and spirit. Shoppers Drug Mart Associate-owners play an active role within their communities, not only providing trusted healthcare advice and services, but also getting to know their patients. Taking into account the needs of the community, each Associate-owner selects a women’s health organization to benefit from the funds raised from their store’s Tree of Life program. By partnering with local charities, Shoppers Drug Mart and its Associate-owners are able to provide direct support, resources and programming to meet the needs of Canadian women in the communities we serve.
For more information, visit www.shoppersdrugmart.ca.