Economy Minister Bill Boyd and Saskatchewan Roughriders President Jim Hopson recently announced a new look for the team for the remaining 2013 regular season. Starting September 1 at the Labour Day Classic, the Riders will sport a new logo on their chests – thinksask.ca.
"Saskatchewan is enjoying unprecedented growth – and although it's tempting to let that speak for itself, we can't take that success for granted," Boyd said. "We need to continue to promote the province to build on our success. The Riders are an integral part of Saskatchewan with fans from coast to coast, and we are extremely pleased they have agreed to partner with us on this project."
This thinksask.ca partnership between the Government of Saskatchewan and the Roughriders will help spread the word about the excellent quality of life, as well as the wealth of job, education and investment opportunities in the province through the games leading up to the 101st Grey Cup to be hosted in Regina.
"This is a tremendous partnership, and we are very appreciative to team up with the thinksask.ca initiative," Hopson said. "Our entire organization wears the 'S' for Saskatchewan proudly and look forward to promoting the success of the province across the nation."
The provincial government launched thinksask.ca in November 2010 as part of the Real Growth. Real Opportunity campaign encouraging people across Canada to live, work and do business in Saskatchewan.