Every year, on the first Saturday of October at 11:00 a.m., mothers and children at sites across Canada and around the world compete to set the record for the most children breastfeeding at one time.
In Yorkton, Breastfeeding Challenge will be October 5, 2103 at City Centre Park on Broadway Avenue. Registration starts at 10:30 a.m.
The winners of the competition include:
• the site with the most children breastfeeding at one time
• the country with the most children breastfeeding at registered sites
• and in North America, the region (province or territory or state) with the most children participating as a percentage of the birth rate.
Why this challenge? The recommendation is for exclusive breastfeeding for the first six months and continued breastfeeding for two years and beyond together with adequate, appropriate complimentary feeding starting from the age of six months. Many women fail to meet their own breastfeeding goals and wean their children prematurely, well before meeting recommended guidelines. Two of the biggest hurdles for mothers continue to be lack of support and marginalization by the community. In North America this lack of support is demonstrated as many women find breastfeeding in public a major barrier.
The Quintessence Foundation, a non-profit group providing education to parents and professionals about breastfeeding and human milk banking, sponsors the Breastfeeding Challenge.
For more information visit the website www.babyfriendly.ca or call 306-786-0625.