Monday April 21, 2014

New event hosting strategy unveiled


Minister responsible for Tourism Saskatchewan Tim McMillan was joined by Tourism Saskatchewan CEO Pat Fiacco to unveil the Saskatchewan Event Hosting Strategy.  The announcement marked the opening of Tourism Saskatchewan’s HOST Saskatchewan Conference in Regina, attended by approximately 150 representatives of the tourism sector.

“The Grey Cup has capped off a remarkable year for events in Saskatchewan which included the JUNOs and the Memorial Cup,” McMillan said. “This plan will help grow the tourism industry and ensure Saskatchewan will remain the best spot in Canada to host an event.”

Developing a provincial strategy for major event hosting was a priority identified in the Saskatchewan Plan for Growth. The framework that is now in place will make the province more competitive in terms of attracting events and expand capacity for hosting national and international sporting competitions and cultural celebrations.

“Saskatchewan hospitality is renowned,” Fiacco said. ”We have a reputation for success in hosting events that provide attendees and guests of our province with memorable experiences.  At the same time, these events have a strong economic impact, bring profile to Saskatchewan and enhance business and tourism.”

The new program seeks to enhance the province’s capacity for hosting events by providing stakeholders with assistance in terms of mentorship and advice, and promotional and financial support. The strategy is designed to prompt growth in visitor attendance and tourism spending, as well as enhance the visitor experience.  Consultations took place with stakeholders, event organizations and hosting groups throughout the development of the new strategy.

Communities, organizations and event committees are eligible to apply to four program categories:

Community Annual Events;

Marquee Annual Events;

National and International Events; and

Special Tourism Projects.

The Saskatchewan Event Hosting Strategy outlines criteria for each category. The document can be downloaded from Tourism Saskatchewan’s industry website at



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