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Lorri Keyowski new Director of Sales with CANTERRA

Has connections to Yorkton-area farm

CANTERRA SEEDS announced today that Lorri Keyowski has joined the company in the position of Director of Sales.

 

Keyowski brings fifteen years of experience in agriculture sales to the role, and understands the importance of seed to agriculture and Western Canadian farmers, from her interest in the family farm near Yorkton, Sask.

 

“An experienced leader who has the right technical knowledge and possesses the priceless ability to motivate and inspire those around her will help our sales team bring their best to every connection with our customers,” says David Hansen, President & CEO of CANTERRA SEEDS.

 

As she has progressed in her career, Keyowski focused on being a leader and mentor to her team members, motivating and challenging them to work to their highest standards. She will bring these same leadership qualities and commitment to team building to her new position.

 

Keyowski will guide the sales team in the development and implementation of strategies, tactics and activities that directly support CANTERRA SEEDS retail and seed grower partners in bringing CANTERRA SEEDS broad portfolio of genetically superior seed to farmers across Western Canada.

 

"I'm very excited to be joining an experienced team and focusing on the original crop input ­– seed," she says. "I've always been involved in the inputs side of agriculture, but the seed is where it all starts, and I am very excited to be starting this new chapter in my career."

 

After graduating with her B. Sc. Agriculture from the University of Saskatchewan in 2004, Keyowski started her career as a Farm Marketing Representative with Cargill AgHorizons Ltd., achieving a promotion to the role of Sales and Consulting Manager in 2009. In 2014, she became the Western Sales Manager at E.I. Dupont Canada, and in 2017 she accepted the position of Western Sales Manager with FMC Agricultural Solutions Canada.