Yorkton’s Junior ‘A’ hockey franchise has entered a new partnership with a local business.
The deal will mean a new name for the longtime franchise, which for the remainder of the current season will be known as the Yorkton Hyundai Terriers.
“Yorkton Hyundai has partnered with the team taking the title partnership,” said Ryan Kormos, marketing and public relations manager with the team.
The renaming, announced at a press conference at the dealership today, will see its biggest impact on social media where Yorkton Hyundai Terriers is now the official team moniker.
The team will also be have new patches sewed on the shoulders of their current jerseys to mark the partnership, said Kormos.
An area below the mezzanine at the Farrell Agencies Arena will also be designated for Yorkton Hyundai, where promotions and activities “to enhance the fan experience” will be installed, said Kormos.
The deal with Yorkton Hyundai includes the use of a car by the Terriers, for staff and the use of team governors attending league , which will save the team needing to reimburse its directors for driving their personal vehicles to league events, said Kormos.
In addition to the car, the team will receive an unspecified amount of cash, confirmed Kormos.
“We’re happy to do it,” said Ron Kaban, dealer principle with Yorkton Hyundai.
Kaban said nationally Hyundai has taken a more prominent role in its support of hockey and the new partnership was “a good opportunity” to work with Hyundai Canada and to help the Terriers, adding it makes sense to work with an organization he is confident “is going to be a winning team.”