The Yorkton Terriers have made changes to their season tickets, and it is causing a ripple of concern with some.
“There’s been a little bit of minor controversy,” admitted Ryan Kormos marketing and public relations manager with the team.
In the past a season ticket was simply a book of tickets which could be used for any home game over the course of the season. A person could use one per game, or if they had extra tickets because they missed games, they could hand them out to friends.
This year the tickets in a season ticket package are “game day specific,” said Kormos.
While the plan is to offer one or two ‘make up games’ where ticket holders can use up unused tickets, they are generally to be used for the game on the ticket.
So why a change the Terriers knew was likely to ruffle some feathers?
“The biggest thing, it was a business decision,” said Kormos.
It was recognized over the last few games of the regular season people would be standing in line willing to buy tickets, and season ticket holders were walking up and handing them what was basically free access, said Kormos, adding in the third last home game of the season it was estimated 70 tickets were handed out, which means a loss of $1000 to the team.
Considering it is felt the situation extended over three or four games at year end, it was felt something needed to be done.
Kormos said the idea of game specific tickets are not new to the league, and is standard at the major junior and professional sports levels.
While the change is causing some questions among ticket buyers, Kormos added the team has created some options for those still wanting to use their tickets at a game of their choosing.
“We’ve tried to eliminate some of the issue by adding 10 and 15-game flex packs,” he said.
The packs are a group of tickets which can be used anytime, by the purchaser or friends.
And, the flex packs still offer a saving, about $3 per ticket, or $30 on a 10-pack compared to single game walk-up pricing.
Kormos said the team appreciates the change will require some getting used to, but encouraged fans to understand it was done to help the team.
“We hope fans will embrace this positive change, and help us grow with the changes,” he said.